About
I work on difficult marketing problems.
I've never deliberately built my career around one narrow marketing specialisation.
Instead, I've increasingly worked on difficult business and marketing problems - from building marketing capability inside a startup, to positioning emerging products, creating go-to-market clarity and building systems that support growth.
That experience has shaped how I work.
Great marketing isn't just about creating more campaigns. It's about creating the clarity, structure and systems that help a business grow.
Where I've worked.
01
NetObjex
Digital Marketing Executive → Marketing Manager
Built marketing capability inside a startup environment, supporting product marketing, events, content and brand development through the company's growth and acquisition journey.
02
Webtiga
Founding Team · Marketing & GTM
Joined at the ground floor of an AI venture, working across brand, product positioning, marketing and GTM while helping shape the early product and market direction.
03
Follows
Product Marketing · Positioning
Worked on the positioning and marketing of an emerging Web3 social platform concept, focused on making an unfamiliar category understandable.
04
Codilar
Marketing & Communications Manager
Built and scaled the marketing function while transforming the company's website, SEO, content, customer marketing, events and international market presence.