Strategy · Growth · GTM · Product Marketing

I turn complex business problems into marketing systems that scale.

7+ years building marketing functions, growth engines and market-facing experiences across B2B SaaS, digital commerce, AI and Web3.

Explore my work Download resume

0+Years building marketing capabilities

0 → 0Marketing team scaled

0+Regional pages built for growth

0+Enterprise & investor opportunities supported

Career journey

A career built around increasingly difficult marketing problems.

I've worked across startups, B2B SaaS, digital commerce, AI and Web3 often in environments where the marketing function itself needed to be built, repositioned or scaled.

01
NetObjex
Digital Marketing Executive → Marketing Manager
Built marketing capability inside a startup environment, supporting product marketing, events, content and brand development through the company's growth and acquisition journey.
- Startup marketing
- Product marketing
- Team leadership
02
Webtiga
Founding Team · Marketing & GTM
Joined at the ground floor of an AI venture, working across brand, product positioning, marketing and GTM while helping shape the early product and market direction.
- AI
- Product positioning
- GTM
- Startup building
03
Follows
Product Marketing · Positioning
Worked on the positioning and marketing of an emerging Web3 social platform concept, focused on making an unfamiliar category understandable.
- Web3
- Product marketing
- Market exploration
04
Codilar
Marketing & Communications Manager
Built and scaled the marketing function while transforming the company's website, SEO, content, customer marketing, events and international market presence.
- Marketing transformation
- Growth
- SEO
- International expansion

Featured case study

From execution-led marketing to a structured growth engine.

Codilar

When I joined Codilar, marketing was primarily an execution function. The company had strong technical capabilities, enterprise customers and partnerships, but much of that credibility wasn't visible to prospective customers.

I helped transform the function across positioning, website, SEO, content, customer marketing, events, reporting and team capability.

0 → 0Marketing team

0 → 0+Indexed pages

0 → 0+Blogs

0 → 0+Case studies

0+Regional pages

0+International events

Explore the Codilar case study

Capabilities

I don't think in channels. I think in systems.

Growth & demand generation

Building acquisition systems around customer intent, content, organic growth and conversion.

GTM & product marketing

Turning complex products and capabilities into clear market positioning, messaging and go-to-market narratives.

SEO & organic growth

Building sustainable search visibility through technical SEO, content architecture, regional strategy and commercial intent.

Customer marketing

Turning customer relationships into proof case studies, testimonials, stories and sales enablement assets.

Marketing operations

Building teams, processes, reporting and cross-functional systems that make marketing scalable.

Proof over promises

The work speaks louder than the title.

Website transformation

Before → After

Regional SEO

UAE · KSA · USA

Search visibility

Commercial-intent rankings

Customer proof

Case studies · Testimonials

International events

14+ commerce events

Startup building

NetObjex · Webtiga · Follows

About

I like solving difficult marketing problems.

I've never deliberately built my career around one narrow marketing specialisation.

Instead, I've moved toward increasingly difficult business problems, from building digital acquisition at a startup, to product and brand work, to building a marketing function and international growth engine.

Great marketing isn't about creating more campaigns. It's about creating better systems for growth.

More about me