Work
Marketing problems, and what I did about them.
Each case study covers the context, the challenge, my role, the strategy, what was executed and what changed. Figures are limited to what is documented.
Featured
Codilar
Marketing & Communications Manager
Marketing transformation + international growth
- Marketing transformation
- Growth
- SEO
- International expansion
Case study
NetObjex
Digital Marketing Executive → Marketing Manager
Building marketing capability from the inside of a growing startup
- Startup marketing
- Product marketing
- Events
- Team development
Case study
Webtiga
Employee #1 · Enterprise AI · Product Positioning · Brand Strategy · B2B & B2C Differentiation · GTM
Building an AI product portfolio from the ground up
- AI
- Brand
- Product positioning
- GTM
Case study
Follows
Product Marketing · Positioning
Positioning an emerging Web3 social platform concept
- Web3
- Product marketing
- Market exploration