Exploring Web3 social commerce.

Follows was an emerging Web3 social platform concept in the SocialFi space.

I worked on product positioning and marketing, with one job above the others: making an unfamiliar category understandable.

In a category people can't yet name, promotion is premature. The work was explaining what the product was and why it mattered before any attempt to scale attention around it.

Exploratory market work is still marketing work: it tests whether an idea can be explained before it can be scaled.